Unfortunately, some businesses are more prone to scrutiny when it comes to their pricing than others. You wouldn’t, for example, dissect your accountant’s fees or ask your hair stylist to explain which part of her rate accounts for supplies vs. expertise.
When it comes to catering and because everyone can, arguably, cook in some capacity or another, caterers often get pushback in the form of “That’s what a salad costs! I could make that at home for five bucks.” Well, that may be, but more likely than not, this kind of customer is missing some key information.
